Meet Psy. He’s a Korean pop star, and his music video “Gangnam Style” will do more to popularize equestrian sports than Rafalca ever could.
Since the video was posted on YouTube on July 15, it’s received nearly 50 million views and counting. It’s at the top of the K-Pop Hot 100 chart, and crossed the ocean to American iTunes charts, where it currently resides at number 65. The lyrics refer to a posh, Beverly Hills-like area of Seoul, so “Gangnam Style” alludes to ostentatious wealth and a sort of #YOLO, devil-may-care attitude.