Horse News

Super Bowl XLVII Baby Clydesdale has Name: Hope

appearing in the News-Leader.com

Equine Advocates Pushed for “Nancy” and “Declan” but in the End “Hope” may Speak to the Issues

Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope" (PRNewsFoto/Anheuser-Busch) / PR NEWSWIRE

Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that “Brotherhood” won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called “Hope” (PRNewsFoto/Anheuser-Busch) / PR NEWSWIRE

ST. LOUIS — The three-week-old star of Budweiser’s Super Bowl ad now has a name: Hope.

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. The name Hope was one of the more popular generated through the social media effort.

Some other popular suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.

The 60-second spot chronicled the bond of a Clydesdale foal and the horse’s trainer.

The foal now weighs 200 pounds and will weigh roughly 2,000 pounds when she is grown.

Making of the Baby Commercial

10 replies »

  1. I saw the name decision on Fox 28 news. I think Hope is a good name especially since some of these horses will end up on slaughter. I hope she doesn’t go there.

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  2. i think it is good name too. However, I guess I must be nieve, but I surely hope that this is NOT where they end up. I always thought they kept track of the one that have been sold because of their bloodlines and cost…Thanks for putting this up on the blog…

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  3. I give funding to a sanctuary called “Gentle Giants” which specializes in the rescue and re-hab of the big draft horses that often end up at slaughter. I would not doubt that some of the Budweiser horses go there, too, as theirs is a breeding operation designed to represent a “ideal” horse. Many of Gentle Giants rescues are former Amish plow horses—the Amish are notorious horse abusers and seem to have a streak of hard-heartedness to all animals. Amish puppy mills are a favorite investment scheme, and undercover filming of Amish kids and Amish adult handlers at livestock auctions has shown great cruelty and even deliberate abuse for “enjoyment”. One kid I watched on film was shown “kickboxing” with a young goat. The thing is, if you raise children with harsh treatment and lack of emotional sensitivity, the kids are going to take it out on the next most vulnerable—the voiceless animals. I don’t buy the media/travel-log portrayal of the Amish as bucolic gentlefolk. They are crafty, sequestered, unemotional business people.

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  4. Certainly not the name we were all voting for. I love the giants and am so happy that Gentle Giants are there to rescue these big guys. Agree with Susan that it is highly likely that some of the Bud horses end up in the slaughter pipeline as their requirements for a Bud horse are pretty strict. Bud would be a perfect corporation to come out with a video against slaughter. They have such a huge following that more people would see that than other videos and articles that are put out. Hmmmm seems like a call to Bud is in order.

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    • They just said they sell them.. a budweiser horse? ending up in slaughter? Seriously? Shoot, I’d love to own a Budweiser Clydesdale..Hey there’s an idea! whats the number? I’m sure if enough people got involved they would be thrilled to put out a Anti slaughter video.. or even a constant running commercial. o.o

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  5. How fitting,,, New life given the name “Hope” :3 and he’s a real cutie too, this is just what I needed to see today. Heh, what a way to lift a depressing cloud, Nothin like a baby to make the worries of your day just seem like nothing.

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  6. NO horse should go to slaughter and it’s an outrage that some budweiser horses do just because their markings don’t measure up. That is shallow. I hope “Hope” does have a happy life. Every foal should get that chance.

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  7. I am elated over the name “Hope.” I didn’t care for the other two names the advocates were pushing for. To me, they just didn’t fit this cute little guy. Live life to the fullest, little guy! You’re really special!

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  8. 60,000 names – BLM sure could use every one of them for all the wild horses they have in their holding pens – these horses fate is unknown. I HOPE all the followers could speak up for the voiceless wild mustangs that need the same outcry from the public. Please stop the roundup of wild horses and burros & DEFUND THE BLM’s roundups. 60,000 signatures… hope & wish that half of the people would sign a petition to help the WILD MUSTANGS & BURROS.

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