Source: The Mirror
The RSPCA-backed Freedom Food brand reports a leap in meat stamped with the logo since the scandal in January
UK Families are losing their appetite for ready meals, sending sales of fresh, ethically produced meat rocketing by 36%, a report has revealed.
The RSPCA-backed Freedom Food brand reports a leap in chicken, pork and fish stamped with the logo since Britain was rocked by the horsemeat scandal in January.
And butchers are also reporting a 30% increase in demand for meat as shoppers increasingly cook from scratch.
According to the animal welfare charity, consumers have lost faith in ready meals after horse-gate and no longer trust ingredient labels.
We spent £3.8 billion on ready meals, pre-cooked pies and pasties last year but the RSPCA claims the recent food scandal has led to more families looking for ethically sourced meat.
In a survey of 2,000 adults, it found 81% of adults would prefer to cook from scratch, but didn’t always have the time.
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