Equine Rescue

Saving Wild Horses: Truth or Consequences

By: William E. Simpson II

The Necessity of Calling-Out Bad Management Policies

This video, shows a little foal called ‘Buffy’ who displays an epigenetic survival trait in her dense bison-like coat that protects her head, her body and joints.

Watch on YouTube: https://www.youtube.com/watch?v=kNfGdvjmAE0

In fact, in honor of Dr. Goodall, we call our study method paradigm as embedded observers the ‘Goodall Method’.

The Goodall Method has provided our research team (Simpson – Gough) with new insights into the behavioral ecology and ethology of free-roaming wild horses. These insights are critically important in regard to new natural ways for the sustainable conservation of wild horses.

Understanding the Longstanding Debate and the Lack of Progress for Wild Horses

First, we must acknowledge that there are many Americans who are new to the struggle to save native species American wild horses. And this large segment of Americans is vulnerable to propaganda.

Then we have another segment of American’s who have been informed by various government agencies, like the Bureau of Land Management, the United States Forest Service, and by various people and nonprofit organizations such as the pro-PZP organizations American Wild Horse Campaign and the newly formed cluster of nonprofits run by Marty Irby and Wayne Pacelle (formerly of HSUS) and their spokesperson Scott Beckstead. [5, 6]

It’s important to note that both Marty Irby and Wayne Pacelle were insiders at HSUS who helped craft the Path Forward along with co-authors that included the Bureau of Land Management, people and Orgs from the beef industry (‘Beef.org’), stakeholders with commercial public land use agendas (‘Public Lands Council’), and others who have past histories of embracing and employing unnatural, failed methods and policies for managing wildlife and wild horses.

Far too many wild horse advocates today are stuck in the quicksand of the dogma created by the propaganda of these agenda-driven people and organizations, including some wild horse nonprofits, who do not have policies that are in the highest and best interests of wild horses. In fact, some of the people who run some of the nonprofit organizations are arguably financially conflicted due to their profiting personally via their work and are paid handsome salaries from donations made for the horses.

Many of the wild horse orgs/nonprofits that are pro PZP have been incentivized by the BLM who is offering tens of $-millions of dollars in grant money to pay people and organizations for programs that use firearms to shoot wild horses with heavy projectiles filled with a genetic poison. PZP causes genetic decline when used on wild horses, and that is a form of slow death that inhibits the sustainable long-term conservation of wild horses. Donors who are contributing to this genetic folly need to revaluate this dangerous paradigm immediately.

What We Believe – Walking the Talk

What sets us (Wild Horse Fire Brigade) apart from the other nonprofit organizations?

 Why would we face the many hardships of living off-grid in a remote mountain wilderness for many years? Are we being paid? Some people might ask, what is our motivation?

The answer is no, we are not paid, we are part of an all-volunteer organization.

We do what we do because we care very deeply about American wild horses and their future in America. And having been accepted into the local herd, we have enjoyed the special friendships that we have made with some of the wild Ones, who are our teachers.

In fact, for the first 7-years of the wild horse wilderness study, I personally capitalized the establishment of the Wild Horse Ranch research station and financed the ongoing research hard costs out of my life savings, committing the entirety of it to this important research.

We believe that preserving the robust nature of wild horse genetics via holistic and natural management methods is by far in the very best interests of preserving and protecting the remaining genetically intact American wild horses. And our organization is the only organization with a plan that can allow American wild horses to resume their natural lives on the American landscape.[7]

As a retired United States Merchant Marine Officer, I have a record with the United States Coast Guard of putting my own life on the line to help save others who found themselves in life-threatening situations. I believe there are things in this life far more important than money, fame or even my own skin.

And with regard to our precious American wild horses, that credo holds true for me and the all-volunteer team at Wild Horse Fire Brigade.

People are welcome to try and judge me and my motivation for what I do and what I write, but in the end, actions, not words are what define someone’s life.


  1. https://en.wikipedia.org/wiki/American_bison
  2. https://www.beefmagazine.com/beef/brief-history-cattle-cycles
  3. https://www.sierranevadaally.org/2021/12/23/comsumerism-vs-wild-horses/
  4. https://www.einnews.com/pr_news/620446849/american-wild-horses-are-understudied-that-results-in-grossly-overlooked-ecological-benefits
  5. https://twhfacts.com/2019/08/03/the-facts-about-marty-irby-executive-director-animal-wellness-action/
  6. https://www.activistfacts.com/organizations/animal-wellness-action/
  7. https://www.wildhorsefirebrigade.org/_files/ugd/b50928_b546b19ef08441349993b0d3fd8111eb.pdf

House bill: ‘Veterans For Mustangs Act’ https://www.einnews.com/pr_news/614834024/veterans-for-mustangs-act-proposes-to-make-american-wild-horses-into-carnival-shooting-gallery

3 replies »

  1. RT – are there no other wild horse advocates worthy or has everyone just stopped caring? Yes, Mr. Simpson’s organization is a good cause – but quite honestly it is NOT the only one that exists.
    The roundups are still a really big issue & will remain so even if a few Wild Horses are somehow lucky enough to get turned out into forests to help to prevent fires.
    The BLM & the livestock & mining industries are still a huge problem. I’m not a huge advocate of the larger organizations, but there are still some other very good, caring ones.
    It just seems as tho for far too many – their fight is with each other & over donations. As it has been for decades!


  2. I just received a letter from the BLM Billings Office regarding Pryor Mountain HMA – a TEN year plan!!
    NEPA # DOI-BLM-MT-C010-2020-0004-EA Publishing Date is 3-15-23 so not showing on BLM site today!

    “30-day Comment Period on the Pryor Mountain Wild Horse Range Joint Herd
    Management Area Plan (HMAP), Gather Plan, and Billing Field Office RMP


  3. Rather than try and pass a new Wild Horse and Burro Bill considering the habitat options as provided by laws superseding the 1971 Free Roaming Wild Horse and Burro Act, Areas of Critical Environmental Concern (ACEC) is a conservation ecology program in the western United States, managed by the Bureau of Land Management. https://en.wikipedia.org/wiki/Area_of_Critical_Environmental_Concern, The ACEC program was conceived in the 1976 Federal Lands Policy and Management Act (FLPMA), which established the first conservation ecology mandate for the BLM. FLPMA supersedes the 1971 Free Roaming Wild Horse and Burro Act was passed after the Kleppe v New Mexico ruling. IN Kleppe v New Mexico, Justice Thurgood Marshall, representing the court’s unanimous opinion, found the Free Roaming Wild Horse and Burro Act to be Constitutional, and that the Property Clause gave Congress the power to protect wildlife (horses and burros) on the public lands, state law notwithstanding. Isn’t the Fire Brigate plan for additional habitat best facilitated as an ACEC? In addition, FLPMA grandfathered pre-existing land withdrawals, explaining that Withdrawals were Designated Reservations for a specific purpose. Isn’t it true that Herd Areas are the habitat imperative and necessary to the survival of our heritage herds? Because of these provisions in the law, there are ample habitat options to repatriate warehoused horses slated for slaughter. The available habitat that I am suggesting is not in competition with Mining, Ranching or endangered species. It is a very small portion of the US federal government owned 640 million acres of land and about 28% of the nation’s total surface, 2.27 billion acres. Oregon already has wilderness ACEC designations for wildlife.

    Liked by 1 person

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