Horse News

Budweiser Super Bowl “Lost Puppy” Clydesdale Commercial

By on • ( 33 Comments )

“If you haven’t seen it, or won’t be watching the game, once again Bud hits a home run Straight from the Horse’s Heart three years running, gotta love it!” ~ R.T.

Categories: Horse News, The Force of the Horse

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33 replies »

  1. Two things that bother me, one the Clyde’s were bought by the Belgians, horse killers, and this specific commerial shows wolves in a bad light.

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  2. Thank You RT , Absolutely love the Bud Commericals, look forward every year for them……….I dont know why but I always cry throughout them, from start to finish ????????

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  3. I love the Budweiser commercials. If I drank beer it’d be Bud. I do understand the people who are concerned about the portrayal of the wolf, however. Wolves and Pitbulls have very negative images, and, to the more suggestable, (excluding the reader of course) the commercial reinforces this evil perception. It’s a shame the bad guy wasn’t an animal abuser, or better yet, someone from the BLM!

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  4. I think the commercial is great. However, I would like to know if they indeed sell their horses to “Killer Buyers”. Can this be substantiated? Most of the program I have seen show a very different attitude. I do drink beer and mostly Bud Light, but the killer comment causes me great concern. But horses do protect their ” family” whether its a dog, goat, other animal or a human when in danger. It was a movie, but the “Black” as he was known saved Alex from the cobra. This commercial gets my vote!!! But please clarify that “Killer” statement.

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  5. Lovely the way horses are portrayed, but I hate the bad press for wolves. In Idaho, Wisconsin, Montana, Wyoming, Minnesota wolves are persecuted mercilessly through hunting and trapping. Ignorance about their place in the ecosystem abounds, and ads like this simply fuel and give credence to the hate-based policies and prejudices. Predators belong in our world, too, and I expect positive portrayal of all animals. Budweiser gets a “fail” from me.

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  6. Budweiser “sold out” to the Belgians in 2008 for 50 billion, the horse slaughterhouses that serve the EU and Asia are Belgian owned and operated. They still operate in the US on US tax money, Fort Worth, Tx. huge feedlot, horses going to MX, the Port of Houston,Kaufman, TX., WA. MT. they’re alive and well here. For more info. I recommend kaufmanzoning.org

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    • Makes me sick… I used to be a Bud girl and did promo’s with these horses back in the late 80’s when growing up in the South. Again, I worked many trade shows involving Bud promotions in early 2000 in California where I now reside. I remember meeting one of the Budweiser clan and boy,,,,, If I knew then what I know now, they would have gotten a piece of my mind and I’d never promote another one of their product’s.

      They used these magnificent creature’s to sell their product’s and then betray them.

      And if I’m not mistaken they’ve decided to bring them back because of public’s interest… Then what when they don’t need or want them again.

      ….. Also don’t like the puppy commercial… It’s disturbing in so many ways…..

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    • Marilyn, tx for the details on the Belgian ownership of AB. I’m sure that many of us were unaware of that. Damn shame.
      Yes, all the NA horses that are bulk-transported to Mexican plants for slaughter:
      http://usda.mannlib.cornell.edu/usda/ams/AL_LS635.txt
      And a similar number ship to Canadian plants.
      No matter that these unregulated horses are providing meat rife with bute, wormers, etc. Quite a harmful result for consumers, but hey, it’s only money.
      What a shame that no one in authority sees that this unfit species colors America in a very bad way, and that reflects on every crop and every product that the US produces/creates.
      http://www.vetsforequinewelfare.org/medications.php
      http://www.americanhorsemeat.com/

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  7. I guess Im not all loving of this commercial the way the author is. Once again the wolf is the ‘bad-guy’ – ‘villain’ of the story – why? It is so unnecessary in a climate in which both wolves and horses are hunted mercilessly with a resulting abysmal fate. Animals – the 4 legged kind – show a lot more tolerance than do humans for other species. Show that Budweiser, rather than the human-centric fairy tale portrayed here. Want to make a heart-rending, warm, fuzzy-feel commercial? Try using a mixed breed dog as your star, try showing the incredible tolerance and compassion that animals can show towards each other.

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  8. Portraying a wolf so negatively adds credence to wolf haters/hunters in Western states who love to fill up with beer and go out to kill them. It’s a bad choice for Bud to continue the wolf hate that has been resurrected since the Park Service tried to re-establish a few packs. Why in heaven’s name are cows/sheep grazing down our western ranges without any protection or fencing?

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  9. The wolf is a preditor , it is his place to be in nature, and he does have his place to be on this earth……………….

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  11. I have no proof nor did I say that the Belgians are selling extra Bud horses for slaughter, what I have proof of, along with all of us involved in ending the slaughter of US horses for human consumption is that the Belgians own the world market on horsemeat, and they don’t care one iota about horses. I was sad and appalled in 08 when I heard the news of the sale, sad day for the US and our horses, like a slap in the face especially after our fight and win to close the last
    three plants in the US.

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  13. The Bud commercial is in bad taste for those of us who are fighting for horses, burros, wolfs, buffalo and the rest of our heritage. The rest of the country will hopefully accept it for the feel good follow up story it was meant to be. Now! the GoDaddy one that was pulled, promoting puppy mills you just have to ask yourself, “what we’re they thinking.”http://youtu.be/qI9wq2ZDoKM

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  14. I truly did not appreciate the big bad wolf portrayal At All!
    There was no need to promote fear and hatred of wolves to make their point.
    It truly takes the sweetness away from the ad.
    They could have used a big bad dog catcher instead!
    I agree with Marilyn Wilson!

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  15. Thank you all, I’m not happy with sticking a big bad wolf threat in there, either. There’s absolutely no reason for it, and the Clydesdales aren’t even center stage where they should be! The commercial would be just fine without the wolf in it. In the vast majority of this country, wolves have been (and are still being) brutally extirpated, so it isn’t being truthful. USF&W is proposing a national delisting of the grey wolf, so it couldn’t come at a worse time.

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  17. There seems to be a lot of negativity surrounding the portrayal of the wolf being the “bad guy”. I am a wolf LOVER and dislike the idea of them being hunted, but the truth is that nearly ANY wild canine will act aggressive towards a smaller/younger/subordinate canine. I will agree that the “big bad wolf” stereotype is far overused and, during a time when wolves are being overly demonized and hunted, the last thing we want is for that prejudice to be fed. However, it is up to the public to A: acknowledge that this is a fictional commercial, and B: educate themselves on the fact that wolves aren’t the ferocious creatures that the media portrays them to be. Aside from the stereotype, I found the commercial to be heartwarming and adorable.

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    • I disagree; wolf hysteria has gone on for centuries and has abated very little, even in the 21st! We seem to be stuck on this subjective, ancient, mythological fear of wolves and education doesn’t seem to be enough to offset it, even glacially slow. Why add to that? I don’t know that predators will always attack a smaller animal all of the time unless they are hungry; but then, all predators would do that. Sometimes animals shy away or protect a younger animal. Sometimes, a helpless little one is taken in and raised. Why is it that myth never seems to get any airplay? It isn’t useful enough I guess. It is unfair to always scapegoat the wolf. We’d have to check with a wolf expert. Beer commercials aren’t the places for biology and ethics lessons. I love dogs, don’t get me wrong – but such an outcry over GoDaddy’s commercial and not this one? It’s like we don’t see wildlife anymore, only our domestic pets. For example, a subheading over at Huffington Post’s Green section is “Animals”. It’s all only domestic dogs and cats and the plight of pitbulls, with very little wildlife articles. It should be retitled “Domestic Pets”. They even put bear-wolf-mountain lion/human conflicts under “Crime” section! A hunter calling coyotes reported on as being ‘scary’ for coyotes answering – but not one word about how scary it would be once the hunters get them. Are we ever going to get out of the 1600s when it comes to wolves?

      It is up to companies to do the right thing; I’m sick of companies doing the unethical to further their own interests, and shirking their responsibilities onto the public at large. They are part of the public too –

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      • And the Huffington Post is an example of supposed liberal, progressive news. We’ve become so disconnected from real nature that we think wildlife is our domesticated dogs and cats only. I hope we become educated soon, because a lot of our wildlife is going to be destroyed in the meantime.

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    • Does this mean their horses were never sold to slaughter??? This would be such a relief to know they were not.

      Thank you for sharing,

      Former Bud Girl

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      • I don’t think a kill buyer would pay $5000 for one, I don’t know jf they keep track of them after the initial sale.

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  19. Budweiser used a wolf for the predator, it was nothe best predatorthey could of used the wolf is predatorby Nature, he job is to help mother nature with the Balance, he has no choice but to do what he is prededicated to do, Now a much better choice to have used would have been any member of a already not by nature is a Predator THE BLM , or a Dog Catcher……………………….These now are the most dangerous and greedy……… and proven to be the most deadly because they kill without just reason…………………..

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