Our first attack on those who betrayed our horses has landed. It will leverage the movie War Horse.
We teamed up with Robin Hutton of the Sgt. Reckless Memorial Fund and today, the ad below will appear on 90 theater screens within 10 minutes of the start of the movie War Horse. The ad will be aired in selected theaters in the following states: North Eastern Georgia, Missouri, Wisconsin, Montana and Wyoming. Why those states, you ask? Very simple – Kingston, Blunt, Kohl, Baucus and Wallis! The ad will run for 30 days.