The new report shows that the ejiao market is expected to maintain a growth rate of 15% annually from 2015 to 2020…
Australia’s role as the eighth largest importer of donkey-hide gelatin (DHG or ejiao) was revealed in a new investigative report released today by Humane Society International Australia, which explores the current state of China’s ejiao market, an industry wreaking havoc on global donkey populations. Ejiao products are widely available in Australia.
Donkey skins are boiled and the gelatin extracted to produce ejiao, an increasingly popular traditional Chinese medicine. It is hailed as a miracle elixir in China and is heavily marketed as a cure for everything from anaemia to impotence despite no scientific evidence of any health benefits. Earlier this year China’s National Health & Family Planning Commission posted on its official Weibo site a blog entry titled ‘Ejiao is not worth buying …‘ stating that ‘ejiao is simply boiled donkey skin’. This sparked a major social media frenzy. They were later required to retract their statement…(CONTINUED)