Pro-Horse Advocates Come Out Swinging Against Horse Slaughter
HOUSTON, (Horseback) – The Chicago based Equine Welfare Alliance launched the most sophisticated assault yet against the return of equine slaughterhouses with a 90 screen breakout ad to be shown within 10 minutes of the opening credits of Steven Spielberg’s “War Horse.” The ad campaign will target three Washington politicians who pushed the cancellation of a prohibition against funding horse slaughter inspectors. The targeted ads will run in the districts and states of Georgia Republican Rep. Jack Kingston, Sen. Roy Blunt (R) Missouri, and Wisconsin Democrat Sen. Herb Kohl.
An ad featuring the real Korean war horse, Sgt. Reckless will appear before the beginning of the feature. It will be aired in selected theaters in Eastern Georgia, Missouri, Wisconsin, Montana, and Wyoming. It will run for 30 days in a saturation campaign certain to bring howls of protest calls and letters from animal advocates targeting Kingston, Blunt, and Kohl in their Capitol and district offices.
The attack is a new get tough strategy by EWA aimed at defeating politicians of both parties who favor the slaughter of horses, mules, and donkeys.
“These people do not own the seats they occupy and we mean to replace them with tough minded fiscal public servants who also have compassion and listen to their constituents,” said Vicki Tobin, EWA’s Chicago based vice president. The group says every pro slaughter legislator can expect vocal and well funded opposition in their individual states and districts. EWA has dubbed the campaign “Operation Doolittle.”
Also targeted is Democratic Sen. Max Baucus and slaughter mouthpiece, Republican Rep. Sue Wallis of rural Wyoming.
The ad will direct moviegoers to Real War Horse where the general public will learn more about the issue of equine slaughter and the actions of the politicians who quietly removed the inspection prohibition without congressional hearings or a vote in a joint senate/house conference committee. In scores of polls conducted by respected firms over the last decade a full 70 percent of all Americans have said they oppose horse slaughter. The most recent poll, conducted this year, grew the number to 80 percent.
A message targeting the politicians appears on the “Real War Horse” website saying, “The voice of the American people was stifled by Representative Jack Kingston (GA) and Senators Roy Blunt (MO) and Herb Kohl (WI). These three legislators ignored the voices of over 75% of Americans and quietly removed protections on a bill that allowed no debate by the full house and senate. Many representatives and senators who opposed horse slaughter were forced to approve the bill to avoid a government shutdown.”
The website also targets the other two politicians saying “Senator Max Baucus of (MT) and state representative Sue Wallis (WY) were also instrumental in this betrayal of our horses.”
The message was hammered home with boldface type saying, “Steven Spielberg called the action “….a very sad turn of events” quoting comments by the director in an Oklahoma newspaper.
Both the EWA and Robin Hutton of the Reckless Memorial Fund have reported a significant increase in website hits and overwhelmingly positive emails and phone calls.
The EWA is accepting funding for this campaign and others here.
The billboard features the heads of two horses and the caption “In Memory of Every Slaughtered American Horse,” and in large letters, “Stop Slaughtering Us” in red and white letters on a black background. The red lettering represents horse blood.
The campaign is using large professionally designed billboards in 24 cities from coast to coast including:
Baltimore County, MD
Baltimore City, MD
Philadelphia, PA – 2 locations
Dover, Delaware – 2 locations
Jacksonville, Florida – 2 locations
The Dalles, Oregon
Aiken, South Carolina
Ft. Benning, Alabama / Georgia border
Raleigh, North Carolina
Florida Turnpike in Jupiter, Florida
I-95 corridor – Richmond, Virginia
Massachusetts Turnpike & RT 291 in Massachusetts.
The billboards are being funded by individual donations from rescues and horse owners around the nation. There is no corporate funding in the campaign spearheaded by Angel Acres’ Jo Diebel. To become part of the campaign or to donate she says to email Angel Acres at firstname.lastname@example.org.
Angel Acres is seeking other strategically placed locations.
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