London Olympic Stadium holds 80,000 people. This blog was viewed about 600,000 times in 2011. If it were competing at London Olympic Stadium, it would take about 8 sold-out events for that many people to see it.
HOUSTON, (Horseback) – The Chicago based Equine Welfare Alliance launched the most sophisticated assault yet against the return of equine slaughterhouses with a 90 screen breakout ad to be shown within 10 minutes of the opening credits of Steven Spielberg’s “War Horse.” The ad campaign will target three Washington politicians who pushed the cancellation of a prohibition against funding horse slaughter inspectors. The targeted ads will run in the districts and states of Georgia Republican Rep. Jack Kingston, Sen. Roy Blunt (R) Missouri, and Wisconsin Democrat Sen. Herb Kohl.
Our first attack on those who betrayed our horses has landed. It will leverage the movie War Horse.
We teamed up with Robin Hutton of the Sgt. Reckless Memorial Fund and today, the ad below will appear on 90 theater screens within 10 minutes of the start of the movie War Horse. The ad will be aired in selected theaters in the following states: North Eastern Georgia, Missouri, Wisconsin, Montana and Wyoming. Why those states, you ask? Very simple – Kingston, Blunt, Kohl, Baucus and Wallis! The ad will run for 30 days.
A provocative billboard along Florida’s Turnpike is getting attention from drivers going through Palm Beach County’s northern horse country.
The sign, which went up last week about a mile south of Indiantown Road, shows two horses nuzzling each other next to the words “Stop Slaughtering Us!” in red and white slash-style letters.
Steven Spielberg’s epic drama War Horse opened this week, banking on the raw cinematic power of horses to do what they do so well in their everyday lives: perform brute work for humans and get almost nothing for it.
In our last post we shared with you a letter from an astounding 14 year old young lady, Cheyenne Little, who is actually educated enough and adequately enlightened to the point that she “gets it” when it comes to the cruelty and inhumanity that is at the heart of bloody, predatory horse slaughter. I was both motivated and enthralled when I read what she had written as it was years beyond her time and several levels above the tripe that you get out of the public ramblings on the Horse-Eaters side, I had to pinch myself to remember that this was a fourteen year old speaking out, hats off to Cheyenne; we sure hope that there are a ton more of young folks like you out there as our fight is for you.
My name is Cheyenne Little, I’m a 14-year-old girl who lives in Grass Valley. You might remember me as the kid who wrote the “More than a little help” article a few months back. My horse China’s doing great, I’m doing great. But there’s one thing that’s not so great. And I’m asking for the help and support of my community to change that status. I recently started a petition against the reopening of equine slaughter in the U.S. Before equine slaughter was made illegal in 2007, over 25,000 horses each year were being processed and shipped out of the country for human consumption.